You want a chocolate hazelnut spread that actually tastes good — not one that is full of palm oil, loaded with sugar, or leaves you disappointed after the first bite. The problem is that the supermarket shelf is packed with options that all look the same, but they vary wildly in ingredients, texture, and how they work in real life (like spreading on cold toast or holding up in baking). This guide breaks down five very different spreads, from a dairy-free organic jar to a no-sugar-added Belgian-style option, so you can pick the one that fits your kitchen and your diet without guesswork.
I’m Mohammad Maruf — the co-founder and writer behind WellFizz. This guide is built by comparing the manufacturers’ published specifications and the patterns across verified customer reviews, so you get each pick’s real strengths and trade-offs instead of marketing spin.
This look at the best chocolate hazelnut spread on Amazon helps you find exactly what belongs in your pantry.
How To Choose The Best Chocolate Hazelnut Spread
A chocolate hazelnut spread that works for you balances rich cocoa flavor, a creamy texture that spreads, and ingredients that fit your diet. Here are the three things to check before you buy.
Check the first ingredient: is it sugar or hazelnuts?
Many popular spreads list sugar as the first ingredient, meaning you are mostly eating sweetener, not nuts. For a richer, more authentic hazelnut taste, look for spreads where hazelnuts or cocoa appear near the top of the list. If you watch your sugar intake, a “no added sugar” spread (sweetened with maltitol, a sugar alcohol that provides sweetness without the blood sugar spike) can give you the indulgence without the spike.
Watch out for palm oil
Palm oil is common in spreads because it gives a stable, creamy texture at room temperature. However, some buyers prefer to avoid it for environmental or health reasons. Several options on this list state they are palm-oil-free, and they still manage a smooth spreadable consistency.
Consider texture and use-case
Do you plan to spread it on cold toast, use it in baking, or eat it by the spoonful? Most spreads are soft at room temperature. If you store yours in the fridge (as one reviewer found out with the Mulino Bianco), it can become too hard to spread. For baking and desserts, a thicker, more stable spread is better, while a thinner, oilier one works well for drizzling.
Quick Comparison
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| Model | Category | Best For | Key Spec | Amazon |
|---|---|---|---|---|
| Rigoni Di Asiago Nocciolata | Premium | Organic, dairy-free indulgence | 19.04 oz per pack | Amazon |
| Diablo No Added Sugar | Value | Lower sugar, guilt-free snacking | 12.35 oz per jar | Amazon |
| Mulino Bianco Pan di Stelle | Mid-Range | Italian biscuit-crunch texture | 11.64 oz per jar | Amazon |
| Nutella Classic | Standard | Large family-sized portions | 53.0 oz per pack | Amazon |
| Mini Nutella Glass Jars | Gift | Portable snacks and gifts | 0.88 oz per jar | Amazon |
In‑Depth Reviews
1. Rigoni Di Asiago Nocciolata DAIRY FREE Organic Hazelnut & Cocoa Spread
The Rigoni Di Asiago Nocciolata wins top pick because it is organic, dairy-free, and vegan, yet buyers report it tastes “richer and more authentic than Nutella.” You get two 8.82 oz jars (19.04 oz total) made with real hazelnuts and cocoa. Owners mention a perfect thickness — creamy, with just a slight oil separation on top.
The texture spreads smoothly without being oily, and it holds up well in baking or on toast. One reviewer who was introduced to it while traveling in Switzerland said they were “hooked.” It is noticeably richer than the Diablo No Added Sugar spread, though the Diablo wins on sugar-control. If you want a clean-ingredient spread that tastes like the real thing, this is the one. One reviewer summed it up: “Genuinely good and vegan.”
skip it if you need a huge quantity for a low price per ounce — the Nutella Classic gives you 53 oz for less. This is a premium-size pack (19.04 oz) for a premium product. For anyone seeking an organic, dairy-free, and vegan hazelnut spread that reviewers call richer than Nutella, this is the top pick.
Why it’s great
- Organic and dairy-free with a rich, authentic flavor
- Perfect creamy texture that spreads easily
Good to know
- More expensive per ounce than standard spreads
- Slightly smaller jars than the bulk Nutella option
2. Diablo No Added Sugar Chocolate Hazelnut Spread
This spread directly beats the Rigoni Di Asiago on one key thing: sugar control: 0g added sugar per serving versus Rigoni Di Asiago’s 7g. It uses maltitol (a sugar alcohol that sweetens without added sugar) to give you the full chocolate-hazelnut experience without the sugar crash. It also skips palm oil, making it a cleaner choice for the environment and your pantry. The two-pack of 350g (12.35 oz each) jars offers a solid amount for the price.
Reviewers consistently say it “tastes like Nutella but healthier” and praise it for crackers, apples, and sandwiches. The texture is smooth and easy to spread. That said, a critical buyer report highlights a serious packaging flaw: one jar arrived “broken glass and mess” because it was shipped in an envelope with no padding. This is a risk to keep in mind.
If your top priority is cutting sugar while keeping the indulgent flavor, choose this over the Nutella Classic (which has sugar as the first ingredient). It is a great choice for anyone on a gluten-free or sugar-reducing diet, and you should pick this over the top pick when sugar control matters more than packaging reliability.
Where it shines
- No added sugar, sweetened with maltitol
- Palm oil free with a smooth, creamy texture
Worth noting
- Packaging can be poor — risk of broken jars on delivery
- Not organic like the Rigoni Di Asiago
3. Mulino Bianco: Pan di Stelle Cream Hazelnut Spread
Imagine you are setting out a weekend brunch and want a chocolate hazelnut spread that surprises your guests with an unexpected crunch. This Italian import delivers exactly that, mixing tiny, crunchy biscuit pieces into a base made with 100% Italian hazelnuts and no palm oil. Reviewers repeatedly say it is “much better than Nutella” — darker, richer, and less oily — though they warn that about one-third of the 11.64 oz glass jar is empty upon opening, and if you put it in the fridge, it becomes too hard to spread.
The standout spec here is the Pan di Stelle biscuit grain — it gives the spread a unique crunchy texture that no other spread on this list offers. It is a true treat and a great gift for someone who loves Nutella but wants something different. For a richer, crunchier experience, choose this over the standard Nutella Classic.
This is for the buyer who wants texture, not just smoothness. pass on it if you want a silky spread that is easy to portion without surprises. The Pan di Stelle biscuit grain is the only crunchy spec on this list.
What stands out
- Unique biscuit crunch texture and richer taste than standard spreads
- Made with 100% Italian hazelnuts and no palm oil
The trade-offs
- About one-third of the jar is empty, which feels deceiving
- Hardens in the fridge — must be stored at room temp
4. Nutella Hazelnut Spread with Cocoa, 26.5 oz Jar (Pack of 2)
The single number that matters most in this category is 53 oz — the total spread you get from two 26.5 oz jars, the best pure volume in this list. If you just need a massive amount of the spread everyone already loves, this is the pick. It is the original creamy hazelnut spread with cocoa, world-famous for its smooth texture that customers note “spreads effortlessly on toast, waffles, fruit, or anything else.”
The catch is that this is the standard, sugar-first formula. The first ingredient is sugar, and it contains palm oil. If you want to avoid either, the Diablo No Added Sugar or the Rigoni Di Asiago are better fits. But for pure indulgence, reviewers cannot get enough, with one calling their devotion “Rumpelstiltskin-level.” At this price per ounce, it is the top value for volume. It is not healthy, but as one reviewer put it, “delicious.” Perfect for big families, parties, or anyone who bakes frequently.
This is the bulk option for families who go through a jar fast. it’s not for you if you are counting sugar or avoiding palm oil. For the price per ounce, this delivers the best value for volume in the guide.
The upsides
- Massive 53 oz total — perfect for large households
- Creamy, classic texture that works on everything
Keep in mind
- First ingredient is sugar and contains palm oil
- Not suitable for low-sugar or vegan diets
5. Mini Nutella Glass Jars Chocolate Hazelnut Spread 0.88 oz (Pack of 7)
At 0.88 oz each, you get 7 tiny glass jars with wooden spoons — the exact opposite of the bulk Nutella option above. Reviewers point out they are “so cute” and ideal for college students who need a quick, mess-free snack on the go.
The spread inside is the exact same classic Nutella you already know. The value here is not about the spread itself — it is about the packaging. You pay a premium for portability and gifting convenience. One reviewer noted they were “a little expensive, but since they are glass, I am going to wash them and reuse them,” so you are also buying 7 reusable mini jars.
For everyday eating at home, the bulk Nutella jar (53 oz) is a much better value. This is a gift first, a food product second — perfect for the budget buyer who wants an adorable, mess-free treat for a coworker Secret Santa, stocking stuffer, or school lunch.
Why we’d pick it
- Adorable individual glass jars with wooden spoons — perfect for gifts
- Portable and mess-free for travel or lunchboxes
A few caveats
- Expensive per ounce compared to a standard jar
- More of a novelty gift than a bulk pantry item
Understanding the Specs
Sugar Content & Sweeteners
The biggest difference between these spreads is how they are sweetened. Standard Nutella uses sugar as the first ingredient. The Diablo spread uses maltitol (a sugar alcohol) to give sweetness with fewer calories and no blood sugar spike. The Rigoni Di Asiago uses organic ingredients without any artificial sweeteners. Always check the label: “no added sugar” means no table sugar was added, but the product may still contain natural sugars from milk (if not dairy-free) or other components.
Palm Oil
Palm oil is a common ingredient in spreads because it gives a stable, creamy texture at room temperature without needing hydrogenation. However, it has environmental concerns. If you want to avoid it, look for spreads that explicitly say “No Palm Oil” on the label, like the Mulino Bianco and Diablo spreads. The Rigoni Di Asiago is also free of palm oil, using organic sunflower oil instead.
FAQ
Can I use a no-sugar-added spread in baking?
Why does my spread become hard in the fridge?
What is the difference between a spread and a cream?
Final Thoughts: The Verdict
If you want one dependable pick, the best chocolate hazelnut spread winner is the Rigoni Di Asiago Nocciolata because it combines organic, dairy-free ingredients with a rich, authentic flavor that beats the standard options. If you want a low-sugar option without sacrificing taste, grab the Diablo No Added Sugar. And for a fun, crunchy twist on the classic, the Mulino Bianco Pan di Stelle delivers a unique biscuit crunch.
Mo Maruf
I created WellFizz to bridge the gap between vague wellness advice and actionable solutions. My mission is simple: to decode the research and give you practical tools you can actually use.
Beyond the data, I am a passionate traveler. I believe that stepping away from the screen to explore new environments is essential for mental clarity and physical vitality.